Basic Reports:

Audience Reports:

Audience in analytics are the users that we group together based on any combination of attributes that is meaningful to our business.

In the audience reports we can collect, measure and analyze certain attribute as shown below:

• Number of the users that visit our website or blog.
• Number of new users, number of sessions, page views etc.,
• Demographics such as age and gender of the visitor.
• Location and language of the visitor.
• Browsers and network the visitor uses.
• Devices such as mobile laptop or tablet etc.,

Acquisition Reports:

The Acquisition Reports tells us where our visitor originated from such as email marketing,social network, search engine or website referrals etc.,This section plays a crucial role when determining which online marketing Strategies bringing most of the audience to our website or blog.

In the acquisition reports we can collect,measure and analyze certain attributes as shown below:

1. Source/Medium through which the audience were directed to our website or blog.
2. Nationality of the people visiting our blog
3. Landing pages 
4. Campaign pages through which most of the users are visiting so that we can focus more on it.

Behavior Reports:

Behavior Reports tells us what the visitors were doing on our blog or website such what actions they are performing, in which page they are staying the most etc., We can access behavior reports using menu in the left side bar in google analytics dashboard.

In behavior reports we can collect, measure and analyze certain attributes as shown below:

• Landing and exiting pages.
• Page timings and user timings,
• usage and search terms.
• Top events and event flow.